[Return to UVU Site Project home page]
Notes:
UVU Site Notes 08.01.07
walked through following sites to get a feel for various audience experiences:
http://www.stanford.edu
http://www.cam.ac.uk
http://www.princeton.edu
http://www.ox.ac.uk
http://www.columbia.edu
http://www.byu.edu
Our thoughts (roundtable):
* total audience experience - stays as the audience (so I stay in future students). Although some areas will need to be separate. For as much as possible keep within audience.
* BYU concept. Focus each area audience. (admissions by audience for example)
* Design is important, targeted by audience. Keep same feel and make that feel cool (not like Oxford). Answer my basic questions
* Site is not easy to navigate now. Target by audience. You will have specific questions for that audience. Not seeing stuff that doesn't pertain to me.
* Audience experience is most important. Do we wrap that audience in one way (byu way - audience to area back to audience) or another way (princeton way -stay in audience and don't break out and back in). These are not silo based
* audience experience would be good if it could work but it would require a narrow focus for each audience. Future students is an example of where it works well. Current students may be too broad to make a specific experience for all students. Content management if we keep distributed by department, there is so much that crosses audiences right now - intl center for example serves all and cross so many different boundaries and so many different ways. Might be better within each department to break apart by experience. Each department knows better the audiences they serve (intead of us lumping for them)
* we just don't want the same material dumped into each audience. If we are doing something for a target audience the content should be written for that audience.
* techcom recruiting site being developed. For that area the wrapper doesn't matter as much as control of the content does. The content needs to be written for that specific audience. Multiple templates would be nice though (as well as different wrappers for audience). If we are going to get everyone on board we need to have a vision of what the content is.
* Ease of use is important. We don't want them frustrated. BYU experience works, even though asking the same question it is ultimately giving what I want. No one fits all those things. You are where you want to be without going back back back. Prospective students it is very important.
* for years we have always been worried about number of clicks. BYU model would make this not the issue but instead the path the issue (never hit the back button and I'm good)
* BYU track (making sure they are on the right track). Like the branding we are doing now. Creative marketing images. Continue to do this and do more of it.
Next meeting agenda. Time to be determined:
I. Make audience experience recommendations
II. Look at proposed current student outline
a. in regard to overall organization
b. in regard to audience experience focus
Original Agenda:
Invitation list: Arendt, Anne; Barraclough, Kimberly; Bartholomew, Kim; Bauer, Boyd; Chatterley, Michelle; Childs, Liz; Cortazar, Jair; Cranney, Jeanie; Davies, Justin P.; Farnsworth, Wendy; Gerber, Nathan; Glassford, Marcy; Hallman, Francie; Hammond, Scott; Laurie, Megan; Lee, Lyanna; Lundell, Michelle; Mangelson, Wayne; Moore, Linda; Ramirez, Yissel; Rasmussen, Bob; Rasmussen, Tom; Smith, Jill; Spagnolo, J.P.; Stirling, Francine R.; Stutz, Ronnett; Taylor, Chris; Terry, Ari Natalya; Walker, Ray; Ward, Robert; Whitehead, Sindy