UVU has come a long way since its
inception as a small vocational school.
Today, Utah Valley University has
momentum and a reputation that is
growing in stature exponentially, both in
state, and on a national stage.

This guide will help apply the UVU brand in a consistent and logical way, so we can project a unified, progressive image to all of our constituencies. By so doing, together we can build upon our tradition and history, and foster a loyal student body, faculty, alumni and community.

Any brand, whether a university or a corporation, gains strength in consistency, as it sends a clear, singular message. Conversely, loosely applied branding principles can cause confusion and weaken a brand. By following these guidelines, you will be contributing to the greater good of Utah Valley University, projecting a clear image of an institution that is vibrant, well organized and respected.

PLEASE NOTE
Failure to comply with these style guidelines may result in your department being held financially responsible to correct mistakes. If you have questions or are unsure of any particular communication piece representing the University, please contact the Office of College Marketing and Communications.

LOGO VERSIONS
Several versions of the new University Institutional Mark have been created -- vertical, horizontal, beveled and solid. They provide options for consistent application taking into account purpose, size, prominence and production methods.

CLEARSPACE
An important element of the Institutional Mark is its clear space. This will ensure a consistent look to the brand as well as protect the logo from distractions within layout in various applications.

To determine clear space the height of the "UVU" monogram has been defined as "X."

SIZING
Proper logo size is vital in maintaining readability, as well as ensuring a consistent look throughout the University brand. Make sure the logo is applied at a confident size. This means the logo should never be overpowering (too large) or understated (too small) for each individual application.

The Minimum Size - of the Beveled Monogram*
should not be used smaller than 3/4" in height from top to bottom as shown here.

If a smaller size is required - the Solid Monogram may be used -- in one color -- but should not be reproduced smaller than 1/2" in height from top to bottom as shown here.

Color palette

Primary Institutional Mark -- Beveled Monogram 2-color-PMS 575 (Institutional Primary) + Black

Clears pace -- To determine clear space the height of the "UVU" monogram has been defined as "X".

* Color use at smaller scale will depend upon reproduction capabilities. Color should not be forced if it impedes clear legibility.

COLOR SCHEMES
Consistency in color usage is essential to establishing a recognizable and cohesive Identity. The 2-color version of the new Institutional Mark-beveled or solid- should be used whenever possible. The Primary green to be used with the Institutional Mark is PMS 575. It can be reproduced in any of the eight schemes shown at right.

Institutional Primary Green

The institutional mark should only appear in PMS 575, black or white. (PMS 383 and PMS 350 should be used on bevel option only)

Color use at smaller scale (minimum size or close to minimum size) for all University marks will depend upon reproduction capabilities. Color should not be forced if it impedes clear legibility.

*Primary 575 Uncoated is a custom PMS mix just for the University. Please contact University Print Services.

**Support Black (large area coverage) A "support black" can be used when printing oversized or large areas i.e. banners, posters, etc. The mix specified here should work well on coated and uncoated stocks, not exceeding a total dot density of 280.

The Minimum Sizes -- The 2 reversed logos at right demonstrate the minimum sizes for each version of the Institutional Mark: Beveled (3/4" top to bottom); Solid (1/2" top to bottom).

4-Color Versions - Beveled Monogram, Solid Monogram PMS 575 (Institutional Primary Green) + PMS 350 (Athletic Primary) + PMS 383 + Black

Two Color Versions -- Beveled Monogram, Solid Monogram PMS 575 (Institutional Primary Green) + Black

One Color Versions -- Beveled Monogram, Solid Monogram PMS 575 (Institutional Primary Green)

One Color Alternates -- Beveled Monogram, Solid Monogram If print colors are limited, the logo should print in black. It may also be reversed out white -- only if -- the background provides sufficient contrast for clear legibility.

HORIZONTAL VERSION
A horizontal version of the Institutional Mark has also been created to offer maximum flexibility for consistent branding when vertical space is limited. You may use all color and bevel options listed with the institutional mark.

Primary Institutional Mark, Horizontal -- Beveled Monogram 2-color-PMS 575 (Institutional Primary) + Black

Please follow clear space guidelines shown here. Color schemes for the Horizontal version of the University mark are identical to the vertical version shown on the previous pages.

The Minimum Size -- of the Horizontal Beveled Monogram should not be used smaller than 2" in length from left to right as shown here. Color use at smaller scale (minimum size or close to minimum size) for all University marks will depend upon reproduction capabilities. Color should not be forced if it impedes clear legibility.

If a smaller size is required -- the Solid Monogram may be used -- in 1-color -- but should not be reproduced smaller than 1 1/4" in length from left to right as shown here.

WORDMARK ALONE
There will be instances where the University Wordmark may be used alone without the "UVU" monogram. These alternates are integral pieces of the visual identity of the University and may be used in any of the schemes shown here.

Clear space - To determine clear space the distance between the top of the upper containing stroke and the bottom of the middle dividing stroke has been defined as "X".

MONOGRAM
There will be instances where the "UVU" monogram may be used alone without the University Wordmark. Please follow these guidelines.

COLOR: The use of the Primary Green (PMS 575) and Black are encouraged. However, the University Monogram alone can be used as a secondary graphic element in conjunction with other University palette colors as long as contrast and readability are maintained.

The following color options are allowed:

*With the use of the monogram, all publications must also include the official institutional mark on the document.

Trademark - Please adjust the size of the "TM" appropriate to the image usage.

Clear space - To determine clear space the distance between the top of the upper containing stroke and the bottom of the middle dividing stroke has been defined as "X".

Approved Alternates - 2-color (PMS 575-Institutional Primary Green + Black); 1-color (PMS 575, Black OR reversed White)

Please note: the green field behind the reversed logo IS NOT an element to be associated with or locked to the wordmark.

Minimum Size - The University Wordmark
should not be used smaller than 5/8 in length from left to right as shown here.

Approved Alternates- Three-color (PMS 575 + PMS 383 + PMS 350); two-color (PMS 575Institutional Primary Green + Black); one-color (PMS 575, Black OR reversed White)

Minimum Size - The University Monogram
should not be used smaller than 5/8 in length from left to right as shown here.

LOGO DON'TS
The examples shown here illustrate a number of incorrect uses and are not intended to be a complete list. Never apply these examples.

The visual do's and don'ts shown here apply to all the University marks - both institutional and athletic. If you are not sure about the permissibility of any particular application, please contact College Marketing & Communications.

THE UV CLAW
Like the Institutional Mark, there are several University Athletic Marks-a Primary, Secondary, Mascot and Mascot with Wordmark- to provide options for display taking into account purpose, size, prominence and production methods.

Please Note: The Primary Athletic Green-PMS 350-is not the same as the Primary Institutional Green. The darker color of this Athletic green offers more contrast to the other athletic colors, and allows us to use green instead of black in most every primary application.

CLEARSPACE
The clear space is intended to protect the logo from distractions in various applications. To determine clear space the width of the UV claw has been defined as "X".

SIZING
Make sure the logo is applied at a confident size. This means the logo should never be overpowering (too large) or understated (too small) for each individual application.

TYPE
There is not type associated with this mark. Type can be used in conjunction with the mark as long as it complements the University identity and does not overlap the mark, touch it or interfere with its legibility.

The Minimum Size - of the Primary Athletic Mark should not be used smaller than 5/8" in height from top to bottom as shown here.

Color use at smaller scale will depend upon reproduction capabilities. For example, the silver stroke should be dropped at this size and the center fill may also be dropped - i.e. metal pin. Color should not be forced if it impedes clear legibility.

Color palette -
Please note - The PMS 877 (silver trim) can be substituted with a PMS Cool Gray 5 Coated (or Cool Gray 4 Uncoated) if a non-metallic alternate is preferred.

Primary Athletic Mark - UV Claw (vertical)
3-color (On white backgrounds)
PMS 350 (Athletic Primary) + PMS 458 + PMS 877 (Metallic outlining accent stroke) Or Non-metallic alternate PMS Cool Gray 5

4-color (On colored backgrounds-i.e.. fabrics)
PMS 350 (Athletic Primary) + PMS 458 + Opaque White + PMS 877 (Metallic outlining accent stroke) Or Non-metallic alternate PMS Cool Gray 5

Minimum Size - no smaller than 5/8" in height.

THE UV PAW
This is a secondary University Athletic Mark, providing a more horizontal option for display, taking into account purpose, size, prominence and production methods.

Please Note: The Primary Athletic Green-PMS 350-is not the same as the Primary Institutional Green. The darker color of this Athletic green offers more contrast to the other athletic colors, and allows us to use green instead of black in most every primary application.

CLEARSPACE
The clear space is intended to protect the logo from distractions in various applications. To determine clear space the width of the UV claw has been defined as "X".

SIZING
Proper logo size is vital in maintaining readability, as well as ensuring a consistent look throughout the University brand. Make sure the logo is applied at a confident size. This means the logo should never be overpowering (too large) or understated (too small) for each individual application.

The Minimum Size - of the Secondary Athletic Mark should not be used smaller than 1/2" in height from top to bottom as shown here.

Color use at smaller scale will depend upon reproduction capabilities. For example, the silver stroke should be dropped at this size and the center fill may also be dropped - i.e. metal pin. Color should not be forced if it impedes clear legibility.

Color palette -
Please note - The PMS 877 (silver trim) can be substituted with a PMS Cool Gray 5 Coated (or Cool Gray 4 Uncoated) if a non-metallic alternate is preferred.

Secondary Athletic Mark - UV Paw (horizontal)
3-color (On white backgrounds)
PMS 350 (Athletic Primary) + PMS 458 + PMS 877 (Metallic outlining accent stroke) Or Non-metallic alternate PMS Cool Gray 5

Clear space - To determine clear space the width of the UV claw has been defined as "X".

Minimum Size - no smaller than 1/2" in height.

COLOR SCHEMES
Consistency in color usage is essential to establishing a recognizable and cohesive Identity. The full-color versions of the new University Athletic Marks-UV Claw (vertical) or UV Paw (horizontal)-should be used whenever possible. The Primary green to be used with the Athletic Marks is PMS 350. The marks can be reproduced in any of the schemes at right. Athletic Primary Green and Gold

All athletic marks should adhere to the color schemes listed above.

Please note: The PMS 877 (silver trim) can be substituted with a PMS Cool Gray 5 Coated (or Cool Gray 4 Uncoated) if a non-metallic alternate is preferred.

Preferred Color Scheme - UV Claw (vertical)

Preferred Color Scheme - UV Paw (horizontal)

THE MASCOT
The Wolverine mascot plays a big part in the visual representation of the University Athletics Department. It is made up of several color layers that offer flexibility for production while maintaining visual consistency. There are several versions available: five-color (spot), four-color (process), three-color, two-color and one-color. Please use the version appropriate for the application-i.e. offset printing, silkscreen, embroidery, etc...

COLOR SCHEME
The color schemes should not be modified beyond those listed here. Please see the color palette on page 13 for full specifications. Note: Embroidery and silkscreen processes should match to the PMS Coated color specs - see page 13.

CLEARSPACE
Clear space is intended to protect the mascot from distractions in various applications. When the mascot is used alone nothing should overlap it, touch it or interfere with its legibility.

SIZING
Make sure the mascot is applied at a confident size. This means the mascot should never be overpowering (too large) or understated (too small) for each individual application. A minimum size has not been defined for the mascot. Accurate and legible reproduction should be used as the rule of thumb. If a small size or production process distorts the mascot image, it should not be used.

DO NOTS
Do not alter the proportion of the mascot artwork - horizontally or vertically. Do not reflect or "mirror" the mascot so that it is facing left instead of right.

Color palette -
Please note - The PMS 877 (silver trim) can be substituted with a PMS Cool Gray 5 Coated (or Cool Gray 4 Uncoated) if a non-metallic alternate is preferred.

Mascot Version 1 - Full-color; five-color (spot); four-color (process)
PMS 350 (Athletic Primary) + PMS 458 + Opaque white (teeth, eyes, and highlights) + PMS 457 (dark gold accents) + PMS 877 (Metallic outlining accent stroke) Or Non-metallic alternate PMS Cool Gray 5

THE WORDMARK
A wordmark has been created to complement the Wolverine mascot image and brand the University Athletics program.

COLOR SCHEME
The color schemes should correspond to the University mascot on the previous page. Some examples are shown here. Please see the color palette on page 13 for full specifications.

CLEARSPACE
Clear space is intended to protect the wordmark from distractions in various applications. When the wordmark is used (with or without the mascot) nothing should overlap it, touch it or interfere with its legibility.

SIZING
Make sure the wordmark (with or without the mascot) is applied at a confident size. This means the wordmark should never be overpowering (too large) or understated (too small) for each individual application.

DO NOTS
Do not alter the proportion of the wordmark artwork - horizontally or vertically. Do not substitute a different font for "Utah Valley University" or "Wolverines" when it is associated with the mascot as shown.

The Minimum Sizes - of the Athletic Wordmark
1. Wordmark with Mascot (top, right)
Production limitations will dictate the minimum size.

2. Wordmark (bottom, right)
Minimum size is 3" in width left to right using the center accent - filled or knocked out.

3. Superscript Wordmark (bottom, right)
Center fill has been eliminated. This mark may be used from 3" to 1" in width. The Superscript Wordmark should not be used smaller than 1" in width.

Color palette -

Word mark Version 1 - Full-color; three-color (spot on white bckgrnd); four-color (process)
PMS 350 (Athletic Primary) + PMS 458 + PMS 457 (dark gold accents)

Minimum sizes - Word mark with fill - can be used 3" or larger; Superscript word mark - can be used from 3" down to 1". Superscript word mark should not be used smaller than 1" in width.

THE PALETTE
The University color palette has been updated and expanded. It provides a fresh and flexible foundation for all communication materials as Utah Valley University continues to grow. Color is a powerful communicator. Please be sensitive to what you are saying. The Univesity color is green and the palette as a whole should support that message.
The color palette is divided into 3 separate sets: Primary, Complementary and Accent.

The Primary palette is to be used for all institutional marks, athletic marks and official communication which represent the University.

The Complementary palette - as defined by its name - is used to "complete" the Primary palette. It should be used in conjunction with the Primary palette but not overpower or distort the color perception of the University - which is green.

The Accent palette - as defined by its name - should never be used alone. It should be used sparingly to "accent" the

Primary and Complementary palettes with brighter colors when needed. Proper usage is essential for building a consistent visual representation of the University through color.

If you have questions or concerns in regard to a particular combination or application of these colors, please contact College Marketing and Communications.

THE PRIMARY PALETTE
The Primary palette is to be used for all institutional marks, athletic marks and official communication which represent the University.

Embroidery and silkscreen production should match the brighter, coated PMS values.

Coated and Uncoated PMS (Pantone Matching System) numbers may differ. Coated and uncoated process mixes will differ as well. All colors have been selected to match hue and value as consistently as possible between coated, uncoated, rgb and html applications.

The Primary Athletic Green - PMS 350 is NOT the same as the Primary Institutional Green. The darker color of this Athletic green offers more contrast to the other athletic colors, and allows us to use green instead of black in most every primary application.

"HEX" or "HTML" codes - as they are noted here - use only the capital letters A-F and numbers 0-9. There are no capital "O"s ( ...as in L M N O P ) .

THE COMPLEMENTARY PALETTE
The Complementary palette - as defined by its name - is used to "complement" the Primary palette. It should be used in conjunction with the Primary palette but not overpower or distort the color perception of the University - which is green.

Coated and Uncoated PMS (Pantone Matching System) numbers may differ. Coated and uncoated process mixes will differ as well. All colors have been selected to match hue and value as consistently as possible between coated, uncoated, rgb and html applications.

"HEX" or "HTML" codes - as they are noted here - use only the capital letters A-F and numbers 0-9. There are no capital "O"s ( ...as in L M N O P ) .

THE ACCENT PALETTE
The Accent palette - as defined by its name - should never be used alone. It should be used sparingly to "accent" the Primary and Complementary palettes with brighter colors when needed.

THE SEAL
The seal, with a representation of the campus and Mount Timpanogos behind it has been created to be used on official University documents and merchandise.

COLORSCHEME
See caption notes, bottom right.

CLEARSPACE
Clear space is intended to protect the wordmark from distractions in various applications.

Clear Space - To determine clear space the height of the seal has been defined as "X". The proper clear space for the seal is 1/4X.

SIZING
Proper seal size is vital in maintaining readability. This is particularly important for the school seal. It should never be reproduced smaller than 1" in diameter.

The production method should dictate the true minimum size for the seal. If it is plugging or looking splotchy, it will need to be bigger.

DO NOTS
- Do NOT alter the proportion of the seal artwork - horizontally or vertically.
- Do NOT alter or add anything to the center illustration.
- Do NOT substitute a different font for "Utah Valley University" or "1941".

Color palette -

One-Color - The school seal should only be used in one-color: Institutional primary green-PMS 575, black or reversed white (only if the background color provides sufficient contrast for clear legibility). A specific file has been created for the reversed white version - see example below. Do NOT simply reverse the version shown above.

Foil/Emboss/Deboss - It may also be reproduced as a foil stamp. A matte silver or PMS 575 metallic green preferred), blind emboss or deboss - i.e. notebook covers, document watermark, etc.

THE SECONDARY SYSTEM
A uniform system for "Secondary Marks" including departments and extensions of the University has been developed to work in conjunction with the Institutional monogram. The consistent use and application of this system will help identify and add credibility to the University.

If you have questions or concerns in regard to a particular application of this system, please contact College Marketing and Communications.

SIZING & CLEARSPACE
The monogram, department/extension name and dividing lines should act as one visual logo. Proper logo size is vital in maintaining readability. Appropriate size and clear space will depend upon the application of the logo. It should not be used smaller than it can be read, and should not be used larger than necessary within the available application space - i.e. signage on a wall or window.

Clear Space - To determine clear space the height of the "UVU" monogram has been defined as "X".

COLORSCHEMES
See caption notes and examples shown at right.

Color use at smaller scale (minimum size or close to minimum size) for all University marks will depend upon reproduction capabilities. Color should not be forced if it impedes clear legibility.

The Secondary System - Two-color - PMS 575 (Institutional Primary) + Black Department example shown. The dividing lines are intended to visually tie the department/extension marks back to the Primary Institutional markpage 3.

The Secondary System - One-color - PMS 575 (Institutional Primary), Black, Reversed white on the institutional primary PMS 575 background. The background needs to provide sufficient contrast for clear legibility. A University palette color would be preferred.

Logo Do's and Don'ts - found earlier in this guide - also apply to the "Secondary Marks" i.e. your department logo.

ADDITIONS
With the new University identity-both Institutional and Athletic-several fonts have been introduced to visually supplement the existing typography.

You have seen some examples throughout this style guide and others listed and shown here at right.

These fonts are not intended to completely replace all existing University typography. They may replace some, and complement others. They offer the weight, character and interest needed to build and support the new University identity.

Typography included in the official institutional and athletic logos CANNOT be changed.

PURCHASE
The Stratum 1 font set may be purchased from the Process Type Foundry.

+1-612-338-2856
www.processtypefoundry.com
Or
www.myfonts.com

The Foundry Gridnik font set may be purchased from The Foundry.

+44-(0)20-7255-1222
www.foundrytypes.co.uk

EQUIVALENTS
When purchase is not an option these standard Windows fonts may be used in conjunction with the University identity elements.

If you have questions regarding usage guidelines or need any of the University Institutional or Athletic Marks contained within this style guide, please contact:

Lyanna Lee
Assistant Director of Integrated Marketing
(801) 863-8346
lyanna.lee@uvsc.edu

Megan Laurie
Director of Publications and Marketing
(801) 863-7149
laurieme@uvsc.edu

Matt Bambrough
Director of Creative Services
(801) 863-6411
bambroma@uvsc.edu

Office of College Marketing and Communications
(801) 863-8206
(801) 863-8343 [Fax]